Straight answers

<div class="section1"><div class="Normal"><span style="" font-weight:="" bold="" font-style:="" italic="">Sylvester Da Cunha</span><span style="" font-style:="" italic="">, Adman, On being given the Dr Kurien award by the Union Government</span><br /><br /><span style="" font-weight:="" bold="">Is the Dr Kurien Award a crowning glory as far as the ''utterly butterly'' ad campaign is concerned?</span><br /><br />It is true that various awards and recognitions have come our way. Even entering the Guinness Book is in the pipeline. But this, in many ways, is the high point, for it has come from the dairy industry itself. The success of dairy co-operative is proof of what modern-day marketing and advertising can do for the betterment of the dairy farmers. I feel great to be linked with such a project.<br /><br /><span style="" font-weight:="" bold="">According to you, how has the campaign evolved over the last four decades?</span><br /><br />The ''utterly butterly'' campaign is basically about hoardings but, broadly speaking, it hasn''t really changed. It is still about topical men and matters. Though it hasn''t changed in its broad structure, it''s become colloquial and the pictures are richer in details —which enriches the effect. <br /><br /><span style="" font-weight:="" bold="">In the past, Eustace Fernandez, the creator of the moppet, had been disgruntled for not being given credit for his creation. But you did mention him this time around. Comment.</span><br /><br />If someone is unhappy about something, it should be immediately corrected. Eustace was with us for a couple of years as an art director and was the creator. I spoke to him yesterday and he told me that he had read the news on the Internet. <br /><br /><span style="" font-weight:="" bold="">Is there anybody else you would like to give credit to for the success of the campaign?</span><br /><br />Definitely. One name that comes to mind is that of Bharat Dabholkar, who had contributed a great deal when it came to the campaign. <br /><br /><span style="" font-weight:="" bold="">So does butter continue to be part of your diet at the age of 73? </span><br /><br />I definitely have butter even at this age, but I try and limit my intake and go for low-fat butter. </div> </div>